Graphic Identity and Style Guide
Welcome to the Rogue Community College Graphic Identity and Style Guide, a comprehensive manual for producing communication materials with a unified image that convey the message of our unique institution.
The guidelines in this manual are meant to help save time and achieve excellent results in the marketing and public relations materials produced at and for RCC.
The intention of these standards is not to discourage creativity but rather to simplify the communication process for the sake of unity and professionalism. Presenting a unified image is crucial as Rogue Community College competes with other colleges for students, faculty members, funding and donor gifts. It is important to represent RCC’s visual image as clearly and consistently as possible. A well-defined identity helps build recognition for the college. The RCC logotype and communication, photography, and overall design styles identify the college in a consistent manner to the community. Adherence to this style guide will aid in that goal.