Marketing Strategies for your Business
Instructor: Christy Kiltz
Enroll in this series of dynamic marketing classes as you start or grow your business. These proven fundamentals have demonstrated results that gain new clients and sales, and take small business marketing to the next level. Whether you are just starting your marketing journey or looking to refresh and build new customers and customer loyalty, this series of marketing fundamentals is for you.
Turn Your Website into a Customer Generation Tool
Is Your Website Working for You?
Most websites look fine at first glance, but about 90% are missing key elements that build trust, increase engagement, and help attract more customers.
This hands-on class is designed to help you transform your existing website into a stronger, more effective tool for your business without a full redesign.
In just two sessions, you'll learn practical strategies to help turn visitors into customers:
- Build trust quickly by showing people they’re in the right place and focusing on what matters most to them
- Organize your content for clarity so visitors can easily find what they need and take action
- Strengthen your messaging to make your pages easier to scan and understand
- Address common technical issues to improve speed and overall site performance
What you'll need:
A live website built on any platform (WordPress, Wix, Squarespace, etc.). You won't be editing your site during class, but you'll leave with a clear action plan you can either implement yourself or hand off to your web professional.
Winter 2026 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesday/Thursday | January 27 & 29, 2026 | 3-5:00 p.m. | Redwood Campus, Building V |
The cost for this class is $209.
Google Business and Local Search Marketing That Drives Results
Get step-by-step guidance on how to fully optimize your Google Business Profile, improve your local SEO, and make simple website updates that bring in more local customers.
In this two-part class, you'll learn how to get the most out of your Google Business Profile and walk away with tools to improve your search rankings, website performance, and overall online presence — no tech background required.
You’ll learn how to:
- Fully optimize your Google Business Profile to increase visibility and engagement
- Strengthen your local SEO with simple, effective strategies that help customers find you
- Market locally on a budget using smart techniques beyond just Google
- Build credibility through citations by listing your business in the right places
- Improve your website’s technical SEO with image optimization, clear heading structure, and more
Whether you already have a Google Business Profile or need help setting one up, this class will give you clear, actionable steps to grow your local presence, even if you're starting from scratch.
Fall 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesday & Thursday | February 24 & 26, 2026 | 3-5:00 p.m. | Redwood Campus, Building V |
