Marketing Strategies for your Business
Instructor: Christy Kiltz
Enroll in this series of dynamic marketing classes as you start or grow your business. These proven fundamentals have demonstrated results that gain new clients and sales, and take small business marketing to the next level. Whether you are just starting your marketing journey or looking to refresh and build new customers and customer loyalty, this series of marketing fundamentals is for you.
Website 101: Create a Successful Business Website
Does the thought of a website intimidate you? This class takes the geek out of websites and gives you the foundation you need for a solid business website. The class provides a combination of instruction and hands on work on creating a website. In 5 sessions, you'll learn:
- How to plan and organize your website
- How to choose and customize a WordPress theme and install essential plugins
- What are your website hosting options
- Security measures to keep your site safe and fast
By the end, you'll have the skills to build a professional website that drives your business forward. Sign up now and take the first step towards online success! (10 total class hours)
Winter 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesday/Thursday | 1/28, 1/30, 2/4, 2/6 & 2/11 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
Spring 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesdays | April 29 - May 13, 2025 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
The cost for this class is $209.
SEO and Optimization
Are you intimidated by the “black box” of SEO and how to optimize a website? We'll open the black box and turn geek into English. You'll learn the basic principles needed in order to increase your ranking in the search engines. In 3 classes, you'll learn how: To optimize your website for search engines and improve your online visibility
- About keywords, meta tags, and schema
- The importance of mobile-friendly design
- How to test website performance optimization
- To improve your E.E.A.T.
- Understand Google's Core Web Vitals
- How to build back links
- How to address technical errors
- How to use local listings to your advantage, including optimizing your Google Business Listing
Sign up for our SEO & Website Optimization class - grow your business by boosting your online presence. (6 total class hours)
Winter 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesday/Thursday | 2/20, 2/25 & 2/27 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
Spring 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Tuesday/Thursday | May 22 & 29, 2025 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
The cost for this class is $149.
Google Business and other Marketing Tips
Join our 2-hour class to learn effective and budget-friendly local marketing strategies. Perfect for small business owners, we focus on straightforward, actionable tips. Here’s what we’ll cover:
- Smart Online Marketing: Uncover cost-effective online marketing tactics that are easy to implement.
- Local Citations Mastery: Learn how to create and manage local citations to enhance your visibility.
- Google Business Profile Essentials: We'll show you how to claim, update, and use your Google Business Profile for maximum impact.
- Local SEO Basics: Boost your website's local search presence with simple SEO strategies.
Get ready to increase your businesses local visibility with these practical marketing tools!
Winter 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Thursday | March 6 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
Spring 2025 Schedule
| Days | Dates | Time | Place |
|---|---|---|---|
| Thursday | June 5 | 6:00 - 8:00 p.m. | Redwood Campus, Building V |
