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Departments

Social Media Marketing (Spring 2021)

Course ID
BA243-01
CRN
1325184
DaysTimesLocationInstructor
TBATBAWEBM. Battrick
Campus
Distance Learning (Web Courses)
Dates
Spring 2021 lasts from Monday, April 5, 2021 to Friday, June 18, 2021
Description
Social media marketing (SMM) covers the use of social media websites and social networks to market a company's products and services. Social media marketing discusses how companies reach new customers, engage with existing customers, and promote a desired culture, mission, or tone. Covers the basics of creating online conversations through social media outlets, social media strategy, branding through social media sites, value in the organizations content, aligning offline marketing strategies with social media, and why a social media consultant can be valuable.
Notes
  • Web classes: Offered as a Web-based class over the Internet. Information about Web-based classes and required orientations can be found at https://roguecc.blackboard.com. All online teachers expect students to participate in the class by Wednesday of the first week of the term. Students not participating during the first week may be subject to administrative drop. Check the syllabus and course orientation for participation requirements. Students may be required to have a web cam and audio capabilities on their computer for online courses.
Prerequisites
Book Cost Notes
    Credit/Hours
    3/33T
    Estimated Tuition
    $348
    Estimated Fees
    $72
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