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Rogue Community College
Rogue Community College
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Departments

Digital Marketing and e-Commerce (Winter 2019)

Course ID
BT121-01
CRN
1305253
DaysTimesLocationInstructor
TBATBAWEBR. Bagwell
Campus
Distance Learning (Web Courses)
Dates
Winter 2019 lasts from Monday, January 7, 2019 to Friday, March 22, 2019
Description
Introduces the use of the Internet to improve business profit through e-Commerce. Includes an introduction to the World Wide Web, e-business ideas, e-business planning, legal issues, Web design, security issues, evaluation of the e-business optimal product, e-marketing, payment options, using the Internet for alternative sources of supply, competitive intelligence, setting up a mall storefront, e-customer service, and creating the virtual storefront. Applies the “four Ps” of marketing to online and/or existing “bricks and mortar” businesses, while determining strategies on how to best use the Internet to improve customer relations. A special focus will be given to search engine optimization.
Notes
  • Offered as a Web-based class over the Internet. Information about Web-based classes and required orientations are at https://roguecc.blackboard.com. All online teachers expect students to participate in the class during the first week of the term. Check the syllabus and course orientation to find out what the teacher expects and by when. Students not participating during the first week may be subject to administrative drop.
  • Distance learning fee of $40, in addition to regular tuition, will be assessed.
Prerequisites
Book Cost Notes
    Credit/Hours
    4/4W
    Estimated Tuition
    $428
    Estimated Fees
    $68
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