In a presentation to advertisers, Ted Harbert, the chairman of NBC, expressed his distaste over using DVRs to skip commercials by saying, "This is an insult to our joint investment in programming, and I'm against it."
Harbert is expressing an industry-wide phobia among broadcast networks, but what do you think?
Will increased DVR use cut into TV advertising revenue?
Contact Information
Name/Company:
ATTSavingscomAll Home Connections
Address:
5202 W. Douglas Corrigan Way Ste. 300
City:
Salt Lake City
State:
UT
Zip:
84116
Eligibility
Gender:
NA
Min GPA:
2.50
Enrollment:
Full(12+ Credits)
Eligibility:
Applicant Eligibility: Applicant must be a U.S. Citizen or Permanent Legal Resident of the United States and may not be an associate (employee) of any division of All Home Connections.
Incoming freshman: Applicant must be a current student and have a cumulative high school grade point average of at least 2.5 on a 4-point scale and must have taken either the ACT or SAT test.
Current freshman, sophomores, juniors, seniors and graduate students: Applicant must have a cumulative college grade point average of at least 2.5 on a 4-point scale, and be enrolled full-time at an accredited college or university between November 30, 2012 and May 31, 2013.
Special Criteria:
How to enter: Write a 300 to 500-word post about the impact of DVR use on television advertising. Post your article on your blog or website. (Facebook and other social mediums do not count). By June 1st, 2013, submit your name, email and URL to your entry in the fields below. Then click submit.
Helpful Guidelines: Want to increase your odds of winning? Follow these simple guidelines: Be concise 300-500 words is not a lot. Choose your words carefully. Be creative Don't hold back, imagination is what created the Internet in the first place. Use examples They enhance your credibility and offer context for your readers. Link to your sources Either in-text or at the bottom. Submit before the deadline (June 1)! We won't accept late entries.
