A Brief Description of the Holland Personality Typology
(from the Dictionary of Holland Occupational Codes, 3rd Edition, by Gary D. Gottfredson and John Holland)
Attribute |
Realistic |
Investigative |
Artistic |
Social |
Enterprising |
Conventional |
Preferences for activities and occupations |
Manipulation of machines tools and things |
Exploration, understanding, and prediction or control of natural and social phenomena |
Literary, musical or artistic activities |
Helping, teaching, treating, counseling or serving others thru personal interaction |
Persuading, manipulating or directing others |
Establishing or maintaining orderly routines, application of standards |
Values |
Material rewards for tangible accomplishments |
Development or acquisition of knowledge |
Creative expression of ideas, emotions, or sentiments |
Fostering the welfare of others, social service |
Material accomplishment and social status |
Material or financial accomplishment and power in social, political or business arenas |
Sees self as |
Practical, conservative, and having manual and manipulative skills – lacking interpersonal skills |
Analytical, intelligent, skeptical, and having academic talent – lacking interpersonal skills |
Open to experience, innovative, intellectual – lacking clerical or office skills |
Empathic, patient, and having interpersonal skills – lacking mechanical ability |
Having sales and persuasive ability – lacking scientific ability |
Having technical skills in business or production- lacking artistic competencies |
Others see as |
Normal, frank |
Asocial, intellectual |
Unconventional, disorderly, creative |
Nurturing, agreeable, extroverted |
Energetic, gregarious |
Careful, conforming |
Avoids |
Interaction with people |
Persuasion or soles activities |
Routines and conformity to established rules |
|
Scientific, intellectual or abstruse topics |
Ambiguous or unstructured undertakings |
